January 8, 2009 by 8junebugs
Your font is tiny and you do not offer viewing options. I have to change my own settings, which will affect how I view other perfectly lovely and user-friendly sites.
You don’t have a search option on every single page. You should totally have this on every page.
And? It should work. If I look up “name change” or “change my name” and I get a bunch of JP Morgan press releases, you’re doing it wrong.
You’ve got more Flash movies and widgets than content. I can’t find what I need because you’ve ODed on Java, and I don’t care what the nice lady in the Oxford shirt has to say about your services.
I am not the first person in the history of the world to change my name for one reason or another. Your customers would benefit from a quick link or an FAQ.
Your login area is unclear and needlessly subtle. If I didn’t remember that you mean “email address” when you say “login,” I would curse at you EVEN MORE.
Your company works in technology and communications. Your website needs to reflect that. There are experts who can help — call them. Hell, call me…I know a bunch of ’em.
You take forever to load. You have 20 seconds to give me what I want before I refresh or look elsewhere. That’s more than you get from the average browser, by the way.
You let your legal staff write your content. Seriously, you should know better. Do you let them write your emails? No, because you need to get a point across quickly. Stand up to your lawyers — they can take it, I promise.
On the flipside, you talk to me like I’m a 5-year-old. Don’t be condescending. There are people out there who can help you define your audience and write to them — take advantage of them.
To be continued…