It is risen

2

April 1, 2008 by 8junebugs

Quark has been resurrected. New tagline: Revolutionizing Publishing. Again. (LOVE this.)

Those of you who studied journalism in school may remember laying out pages using Quark, which, at the time, was an excellent pagination/design tool.

And then Adobe went bananas. They took Pagemaker, got it all hopped up on ecstasy, and released it to the graphic design community as InDesign, and added Photoshop, Illustrator, and the like to the whole package. And the latest version, 3.0? The things you can do with this software, my friends…it’s like magic. So most design/publications/communications shops went from Quark to InDesign (painfully and often with limited guidance), and are now in the process of upgrading to 3.0. Which takes yonks to install, I might add.

Now Quark has risen up to challenge the behemoth that ousted them from a comfy spot in the communications world. But instead of just amping up their specialized designer-facing tools, they spent the last four years or so creating a user-friendly tool that encompasses not only desktop publishing, but also–be still my heart–content management and dynamic content delivery.

Also? It plays well with Micros0ft products.

I think I’m in love. At the risk of alienating the designers in my life, I think I need to investigate this before the question of our future content management solution is settled. Couldn’t hurt to check it out…

Related: Adobe finally added a free online version of Photoshop for those who would rather spend the money on shoes. Check out Photoshop Express, but only if you have Flash Player v9.

It’s the accessibility, stupid.

2 thoughts on “It is risen

  1. Tammy says:

    I would totally rather spend the money on shoes, so thanks for the heads up about the free online version of Photoshop. I have Gimp, the supposed-to-be-like-Photoshop software. Not really getting it, but then I haven’t used the tutorials. I have learned a few things and that’s pretty cool. Soon as my sister finds her Photoshop disk, I get it, but until then I am going to be trying out the Photoshop Express.

    I need to learn some of these things if I’m gonna try my hand at blogging away from MySpace…

  2. 8junebugs says:

    Happy to help. 😉

    I love that Adobe’s basically been forced into this; Wired had a great article (last month, I think) about how we are rapidly approaching the tipping point for online and other services to cost $0.00. Adobe’s had such a chokehold on graphic design and digital media — good digital media, anyway — for so long that it tickles me to see them kicking down.

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